Evio Beauty, Canada’s social-impact-led, clean beauty brand, announced a partnership with FreeFrom, a US-based non-profit organization dedicated to helping survivors of intimate partner violence. 

Evio will donate one dollar from every sale of their award-winning Lip Serum (in any shade) to FreeFrom.

Funds raised from this initiative will help the organization further its mission of creating a world in which all survivors are able to build the wealth and financial security necessary to support their individual, intergenerational, and community healing.

Evio will continue to support FreeFrom’s goal of raising $2.3 million in 2022 to help survivors thrive.

“We strongly believe in the work that FreeFrom is doing to support survivors – I know firsthand the financial insecurity that comes after escaping an abusive relationship, it can be completely debilitating,” said Brandi Leifso, Founder and CEO, Evio Beauty. “We look forward to a long relationship with FreeFrom and helping survivors economically so that they can thrive.”

To celebrate this partnership, Evio has added a new “Speak Up” shade (a warm coral) to its best-selling Lip Serum collection.

Packed with the healing powers of hemp seed and peppermint oil, Evio’s Lip Serums are vegan, cruelty-free, dermatologist-tested and hypoallergenic. High in vitamin F, it repairs the skin barrier and forms a seal over the lips to keep moisture locked in, and the soft oil balm texture keeps lips supple and hydrated. 

To help amplify and highlight this issue, statistics about intimate partner violence are printed on Evio’s “Speak Up” Lip Serum packaging and will be shared across Evio’s social channels throughout the launch campaign.